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＜電子ブック＞
Web Marketing All-in-One For Dummies

版	2nd ed
出版者	Hoboken : John Wiley & Sons
出版年	2012
本文言語	英語
大きさ	1 online resource (939 p.)
著者標目	*Arnold Becker Dickinson Lurie Marsten
件　名	FREE:Business LCSH:Internet marketing LCSH:Marketing -- Management  全ての件名で検索 FREE:BUSINESS & ECONOMICS / E-Commerce / Internet Marketing FREE:BUSINESS & ECONOMICS / Mail Order FREE:BUSINESS & ECONOMICS / Marketing / Direct FREE:BUSINESS & ECONOMICS / Marketing / Multilevel FREE:BUSINESS & ECONOMICS / Marketing / Telemarketing FREE:Electronic books FREE:Internet marketing FREE:Marketing -- Management  全ての件名で検索
内容注記	Web Marketing All-In-One For Dummies Generating TrafficCreating Your Own Affiliate Program; Joint Venturing for Exponential Sales Growth; Chapter 3: Designing to Sell; Branding Your Look; Styling Text on the Web; Using the Right Colors for Your Website; Adding High-Impact Photos; Laying Out Content on Your Web Pages; Completing the Website Preflight Checklist; Designing for Optimum Usability; Chapter 4: Creating and Connecting Multiple Websites; Planning Your Core Company Website; Using Free Blog Platforms to Supplement Your Website; Reaching for Traffic with Content Sites; Using Joomla! and Drupal; Managing a Membership Website Chapter 5: Creating Exceptional Copy That SellsUnderstanding the Elements of Effective Website Copy; Driving Sales with Landing Pages; Writing Copy That Sells Chapter 1: Getting Ready for SEOUnderstanding Why Search Engines Exist; Knowing What Helps a Site Rank; Avoiding Penalties; Setting Up Your Toolbox; Creating Your SEO Worksheet; Chapter 2: Choosing the Right Keywords; Thinking Like Your Visitors; Understanding the Long Tail; Finding the Right Tools; Picking Great Keywords; Building Your Keyword List; Sizing Up the Competition; Chapter 3: Eliminating Search Engine Roadblocks; Ensuring Search Engine Visibility; Providing a Way to Browse; Using Ajax and DHTML; Avoiding All-Flash Pages; Avoiding Client-Side Redirects Checking Your Site Using the Web Developer ToolbarAvoiding Duplicate Content; Dealing with Broken Links; Removing Code Bloat; Chapter 4: Making Search Engines Love Your Site; Structuring Your Site for Search Engines and People; Keeping the Structure Clean and Clear; Building a Semantic Outline; Optimizing for Trust; Measuring Your Website with Panda; Chapter 5: Understanding Blended Search; Optimizing Products; Optimizing News; Optimizing Images; Optimizing Video; Optimizing for Local Search; Chapter 6: Writing Great Copy for Search Engines (And Readers!); Writing Online Copy
一般注記	Description based upon print version of record Writing a Great Title Tag Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource

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