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＜E-Book＞
Marketing management : a cultural perspective / edited by Lisa Peñaloza

Publisher	Abingdon : Routledge
Year	2012
Language	English
Size	1 online resource (xxxviii : ill
Authors	Peñaloza Toulouse Visconti
Subjects	LCSH:Marketing -- Management -- Cross-cultural studies  All Subject Search LCSH:Export marketing -- Cross-cultural studies  All Subject Search LCSH:Marketing -- Cross-cultural studies  All Subject Search FREE:BUSINESS & ECONOMICS / Distribution FREE:BUSINESS & ECONOMICS / Marketing / General FREE:Electronic books FREE:Electronic books FREE:Cross-cultural studies FREE:Export marketing FREE:Marketing FREE:Marketing -- Management  All Subject Search
Notes	Includes bibliographical references and index "Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore

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