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＜電子ブック＞
Marketing management : a cultural perspective / edited by Lisa Peñaloza

出版者	Abingdon : Routledge
出版年	2012
本文言語	英語
大きさ	1 online resource (xxxviii : ill
著者標目	Peñaloza Toulouse Visconti
件　名	LCSH:Marketing -- Management -- Cross-cultural studies  全ての件名で検索 LCSH:Export marketing -- Cross-cultural studies  全ての件名で検索 LCSH:Marketing -- Cross-cultural studies  全ての件名で検索 FREE:BUSINESS & ECONOMICS / Distribution FREE:BUSINESS & ECONOMICS / Marketing / General FREE:Electronic books FREE:Electronic books FREE:Cross-cultural studies FREE:Export marketing FREE:Marketing FREE:Marketing -- Management  全ての件名で検索
一般注記	Includes bibliographical references and index "Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore

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