＜Books＞
The Routledge companion to corporate branding / edited by Oriol Iglesias, Nicholas Ind and Majken Schultz
(Routledge companions)
(Routledge companions in business, management and marketing)
| Publisher | London : Routledge |
|---|---|
| Year | 2022 |
| Language | English |
| Size | xxii, 511 p. : ill. ; 26 cm |
| Authors | Iglesias, Oriol Ind, Nicholas Schultz, Majken |
| Subjects | LCSH:Branding (Marketing) -- Management
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LCSH:Corporate culture LCSH:Corporate image |
| Notes | Includes bibliographical references and index |
TOC
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| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 | : hbk | 675//I24 |
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9780367476632 |
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5202242926 |
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| Material Type | Books |
|---|---|
| Classification | LCC:HF5415.1255 DC23:658.8/27 |
| ID | 2000148912 |
| ISBN | 9780367476632 |
| NCID | BC16057537 |
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