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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers

Edition 4th ed
Publisher Hoboken, N.J. : Wiley
Year c2022
Language English
Size xxi, 483 p. : ill. ; 27 cm
Authors *Peppers, Don
Rogers, Martha
Subjects LCSH:Customer relations -- Management  All Subject Search
LCSH:Consumers' preferences
LCSH:Relationship marketing
LCSH:Information storage and retrieval systems -- Marketing  All Subject Search
Notes Includes indexes
TOC

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書庫2F 図書 図書 : hardback 673.3//P39
9781119815334


5202247419

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Material Type Books
Classification LCC:HF5415.5
DC23:658.8/12
DC23:658.812
ID 2000148901
ISBN 9781119815334
NCID BC13577563

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