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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott

Edition 8th ed
Publisher Hoboken, N.J. : Wiley
Year c2022
Language English
Size xviii, 462 p. : ill., port. ; 23 cm
Authors *Scott, David Meerman
Subjects LCSH:Internet marketing
LCSH:Internet in public relations
Notes "Completely revised & updated"
Includes index
TOC

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書庫2F 図書 図書 : pbk 675//Sc9
9781119854289


5202247475

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Material Type Books
Classification LCC:HF5415.1265
DC23:658.8/72
ID 2000148881
ISBN 9781119854289
NCID BC18644974

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