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＜図書＞
The changing roles of advertising / Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)
(Research ; . Advances in advertising research ; v. 4)

出版者	Wiesbaden : Springer Gabler
出版年	c2013
本文言語	英語
大きさ	xii, 407 p. : ill. ; 22 cm
著者標目	Rosengren, Sara Dahlén, Micael Okazaki, Shintaro
一般注記	Revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) in Stockholm, Sweden in June 2012 "European Advertising Academy" -- Cover Includes bibliographical references

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