＜Books＞
Marketing communications : integrating offline and online, customer engagement and digital technologies / PR Smith and Ze Zook
| Edition | 7th ed |
|---|---|
| Publisher | London : Kogan Page |
| Year | 2020 |
| Language | English |
| Size | xxi, 647 p. : col. ill., ports. ; 26 cm |
| Authors | *Smith, P. R. (Paul Russell), 1957- Zook, Ze |
| Subjects | LCSH:Communication in marketing |
| Notes | Includes bibliographical references and index |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
|
675//Sm5 |
|
9780749498658 |
|
|
|
5201947686 |
Hide details.
| Material Type | Books |
|---|---|
| Classification | LCC:HF5415.123 DC23:658.8/02 |
| ID | 2000133027 |
| ISBN | 9781789666953 |
| NCID | BB29575311 |
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