＜Books＞
Current insights and future trends / Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
(Research ; . Advances in advertising research ; v. 3)
| Publisher | Wiesbaden : Springer Gabler |
|---|---|
| Year | c2012 |
| Language | English |
| Size | xii, 432 p. : ill. ; 22 cm |
| Authors | Eisend, Martin Langner, Tobias Okazaki, Shintaro |
| Notes | Revised and extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising) held in Berlin, Germany, in June 2011 "European Advertising Academy" -- Cover Includes bibliographical references |
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Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
|
674//A16//3 |
|
9783834946492 |
|
|
|
5201948563 |
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