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Service management and marketing : managing the service profit logic / Christian Grönroos

Edition 4th ed
Publisher Chichester : Wiley
Year c2015
Language English
Size ix, 522 p. : ill. ; 24 cm
Authors *Grönroos, Christian, 1947-
Subjects LCSH:Service industries -- Marketing  All Subject Search
LCSH:Customer services
Notes Includes bibliographical references and index
TOC

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書庫2F 図書 図書
675//G87
9781118921449


5201921744

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Material Type Books
Classification LCC:HD9980.5
DC23:658.8
ID 2000128711
ISBN 9781118921449
NCID BB19130396

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