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＜図書＞
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

版	4th ed., global ed., Pearson international ed
出版者	Boston : Pearson
出版年	c2013
本文言語	英語
大きさ	590 p. : col. ill., col. ports. ; 28 cm
著者標目	*Keller, Kevin Lane, 1956-
件　名	LCSH:Product management LCSH:Brand name products FREE:Merken (commercie) gtt FREE:Merkartikelen. gtt FREE:Marketing. gtt FREE:Strategisch management. gtt
一般注記	Includes bibliographical references and index

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