＜Books＞
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
| Publisher | Hoboken, N.J. : J. Wiley & Sons |
|---|---|
| Year | c2003 |
| Language | English |
| Size | xviii, 206 p. ; 24 cm |
| Authors | *Kotler, Philip, 1931- |
| Subjects | LCSH:Marketing |
| Notes | Includes bibliographical references (p. 189-193) and index |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
|
675//Ko93 |
|
0471268674 |
|
|
|
5201257001 |
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