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Service management and marketing : customer management in service competition / Christian Grönroos

Edition 3rd ed
Publisher Chichester : Wiley
Year c2007
Language English
Size x, 483 p. : ill. ; 24 cm
Authors *Grönroos, Christian, 1947-
Subjects LCSH:Service industries -- Marketing  All Subject Search
LCSH:Customer services
Notes Includes bibliographical references and index
TOC

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書庫2F 図書 図書
675//G87
0470028629


5200941666

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Material Type Books
Classification LCC:HD9980.5
DC21:658.8
NDC9:675
ID 2000033341
ISBN 0470028629
NCID BA82102629

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