＜Books＞
Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.]
(Report / Marketing Science Institute ; no. 81-104)
| Publisher | Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute |
|---|---|
| Year | c1981 |
| Language | English |
| Size | ix, 180 p. : ill. ; 28 cm |
| Authors | Langeard, Éric |
| Subjects | LCSH:Service industries -- Marketing All Subject Search |
| Notes | Bibliography: p. 177-178 |
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| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
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| 書庫2F 図書 | 図書 |
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673.9//L25 |
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0086518482 |
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| Material Type | Books |
|---|---|
| Classification | LCC:HF5415.122 DC19:658.8 |
| ID | 2000022052 |
| NCID | BA07541851 |
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