＜Books＞
Report / Marketing Science Institute
| Publisher | Cambridge, Mass : Marketing Science Institute |
|---|---|
| Language | English |
| Authors | Marketing Science Institute |
Hide subdivided bibliography.
| 1 | no. 80-109 Managing customer satisfaction in consumer service businesses / by John A. Czepiel Cambridge, Mass. : Marketing Science Institute , 1980 |
| 2 | no. 81-104 Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.] Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1981 |
Hide details.
| Material Type | Books |
|---|---|
| Other titles | variant access title:MSI Report |
| ID | 2000022051 |
| NCID | BA07416951 |
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