<Books>
Report / Marketing Science Institute
Publisher | Cambridge, Mass : Marketing Science Institute |
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Language | English |
Authors | Marketing Science Institute |
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1 | no. 80-109 Managing customer satisfaction in consumer service businesses / by John A. Czepiel Cambridge, Mass. : Marketing Science Institute , 1980 |
2 | no. 81-104 Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.] Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1981 |
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Material Type | Books |
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Other titles | variant access title:MSI Report |
ID | 2000022051 |
NCID | BA07416951 |
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