＜Books＞
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
(Proceedings series / American Marketing Association)
| Publisher | Chicago, Ill. : American Marketing Association |
|---|---|
| Year | c1985 |
| Language | English |
| Size | vi, 138 p. : ill. ; 28 cm |
| Authors | Bloch, Thomas M. Upah, Gregory D. Zeithaml, Valarie A. |
| Subjects | LCSH:Marketing LCSH:Professions -- Marketing All Subject Search LCSH:Service industries |
| Notes | Includes bibliographies and index |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 | :pbk | 673.9//B58 |
|
0877571740 |
|
|
|
0086514707 |
Hide details.
| Material Type | Books |
|---|---|
| Classification | LCC:HF5415.122 DC19:658.8 |
| ID | 2000022050 |
| ISBN | 0877571740 |
| NCID | BA07499165 |
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