＜Books＞
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
(Proceedings series / American Marketing Association)
| Publisher | Chicago, IL : American Marketing Association |
|---|---|
| Year | c1983 |
| Language | English |
| Size | vi, 146 p. : ill. ; 28 cm |
| Authors | Berry, Leonard L., 1942- Shostack, G. Lynn Upah, Gregory D. American Marketing Association |
| Subjects | LCSH:Service industries -- Marketing All Subject Search |
| Notes | "Papers from the American Marketing Association's 2nd conference on services marketing held in West Palm Beach, Fla. in Nov. 1982"--Pref Bibliography: p. 142-144 |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 | : pbk | 673.9//B38 |
|
0877571619 |
|
|
|
0086514730 |
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