＜Books＞
Proceedings series / American Marketing Association
| Publisher | Chicago : American Marketing Association |
|---|---|
| Language | English |
Hide subdivided bibliography.
| 1 | Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah : pbk. - Chicago, IL : American Marketing Association , c1983 |
| 2 | Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml :pbk. - Chicago, Ill. : American Marketing Association , c1985 |
Hide details.
| Material Type | Books |
|---|---|
| ID | 2000022048 |
| NCID | BA01253220 |
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