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Profitable service marketing / Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida

Publisher Homewood, Ill. : Dow Jones-Irwin
Year c1986
Language English
Size xiv, 303 p. : ill. ; 24 cm
Authors *Johnson, Eugene M.
Scheuing, Eberhard E. (Eberhard Eugen), 1939-
Gaida, Kathleen A.
Subjects LCSH:Marketing
LCSH:Service industries -- Marketing  All Subject Search
LCSH:Service industries -- United States -- Marketing  All Subject Search
Notes Includes bibliographies and index
TOC

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書庫2F 図書 図書
673.9//J64

0870946137


0086518471

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Material Type Books
Classification LCC:HF5415.122
DC19:658.8
ID 2000022043
ISBN 0870946137
NCID BA0039565X

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