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Marketing for public and nonprofit managers / Christopher H. Lovelock, Charles B. Weinberg

Publisher New York : Wiley
Year c1984
Language English
Size xiv, 607 p. : ill. ; 25 cm
Authors *Lovelock, Christopher H.
Weinberg, Charles B.
Subjects LCSH:Nonprofit organizations -- Marketing  All Subject Search
LCSH:Government business enterprises -- Marketing  All Subject Search
Notes Includes bibliographical references and index
TOC

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書庫2F 図書 図書 est. 675//L94
0471037222


0086500222

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Material Type Books
Classification LCC:HF5415
DC19:658.8
ID 2000022040
ISBN 0471037222
NCID BA19450695

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