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The marketing of services / Donald W. Cowell

Publisher London : Heinemann
Year 1984
Size xii, 340 p. : ill. ; 24 cm
Authors *Cowell, Donald W.
Subjects LCSH:Professions -- Marketing  All Subject Search
LCSH:Service industries -- Marketing  All Subject Search
Notes "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes bibliographical references and indexes
TOC

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書庫2F 図書 図書 pbk. 675//C89

0750602090


0086500211

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Material Type Books
Classification LCC:HF5415.122
DC19:658.8
ID 2000021993
ISBN 0750602090
NCID BA12605589

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