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Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen

Edition 5th ed
Publisher Upper Saddle River, N.J. : Prentice Hall
Year c1996
Language English
Size vii, 632 p. : ill. ; 25 cm
Authors *Kotler, Philip, 1931-
Andreasen, Alan R., 1934-
Subjects LCSH:Nonprofit organizations -- Marketing  All Subject Search
Notes Includes index
TOC

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書庫2F 図書 図書
335.89//St8
0132325470


9200005495

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Material Type Books
Classification NDC9:675
LCC:HF5415
DC20:658.8
NDC8:335.7
ID 2000021957
ISBN 0132325470
NCID BA27440380

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