<Books>
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
Publisher | New York : Free Press |
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Publisher | London : Collier Macmillan |
Year | c1989 |
Language | English |
Size | xii, 401 p. : ill. ; 25 cm |
Authors | *Kotler, Philip, 1931- Roberto, Eduardo L. |
Subjects | PRECIS:Marketing by non-profit making organisations LCSH:Marketing LCSH:Corporations, Nonprofit |
Notes | Includes bibliographical references and index |
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Hide book details.
Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
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書庫2F 図書 | 図書 |
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675//Ko93 |
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0029184614 |
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0089126086 |
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