＜Books＞
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
| Publisher | New York : Free Press |
|---|---|
| Publisher | London : Collier Macmillan |
| Year | c1989 |
| Language | English |
| Size | xii, 401 p. : ill. ; 25 cm |
| Authors | *Kotler, Philip, 1931- Roberto, Eduardo L. |
| Subjects | PRECIS:Marketing by non-profit making organisations LCSH:Marketing LCSH:Corporations, Nonprofit |
| Notes | Includes bibliographical references and index |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
|
675//Ko93 |
|
0029184614 |
|
|
|
0089126086 |
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