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＜Books＞
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho

Publisher	Wokingham, England ; Reading, Mass. : Addison-Wesley Pub.
Year	c1993
Language	English
Size	xiv, 304 p. : ill. ; 24 cm
Authors	*Meidan, Arthur, 1936- Moutinho, Luiz
Subjects	LCSH:Marketing -- Case studies  All Subject Search LCSH:Service industries -- United States -- Marketing -- Case studies  All Subject Search LCSH:Service industries -- Europe -- Marketing -- Case studies  All Subject Search LCSH:Financial services industry -- Case studies  All Subject Search LCSH:Tourist trade -- Marketing -- Case studies  All Subject Search LCSH:Medical care -- Marketing -- Case studies  All Subject Search
Notes	Includes index

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