<Books>
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho
Publisher | Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. |
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Year | c1993 |
Language | English |
Size | xiv, 304 p. : ill. ; 24 cm |
Authors | *Meidan, Arthur, 1936- Moutinho, Luiz |
Subjects | LCSH:Marketing -- Case studies
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LCSH:Service industries -- United States -- Marketing -- Case studies All Subject Search LCSH:Service industries -- Europe -- Marketing -- Case studies All Subject Search LCSH:Financial services industry -- Case studies All Subject Search LCSH:Tourist trade -- Marketing -- Case studies All Subject Search LCSH:Medical care -- Marketing -- Case studies All Subject Search |
Notes | Includes index |
TOC
Hide book details.
Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
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書庫2F 図書 | 図書 |
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675//Me22 |
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0201565056 |
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0096505364 |
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