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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler

Edition 6th ed
Publisher Upper Saddle River, N.J. : Prentice Hall
Year c2003
Language English
Size vii, 536 p. : ill. ; 25 cm
Authors *Andreasen, Alan R., 1934-
Kotler, Philip, 1931-
Subjects LCSH:Nonprofit organizations -- Marketing  All Subject Search
Notes Includes bibliographical references and index
TOC

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書庫2F 図書 図書
335.89//St8

013041977X


5200645587

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Material Type Books
Classification DC21:658.802
ID 2000018376
ISBN 013041977X
NCID BA60626885

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