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＜図書＞
Creative marketing communications : a practical guide to planning, skills and techniques / Daniel Yadin
(Marketing in action series)

版	3rd ed
出版者	London : Kogan Page
出版年	2001
大きさ	vi, 343 p : ill ; 24 cm
著者標目	Yadin, Daniel L
件　名	Advertising Public relations Advertising copy Marketing -- Management  全ての件名で検索 Communication in marketing
一般注記	Previous ed.: published as Creating marketing communications. 1998 Includes bibliographical references ( p. [328]-329) and index

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