＜Books＞
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
| Publisher | Boston : Harvard Business School Press |
|---|---|
| Year | c2001 |
| Language | English |
| Size | xix, 228 p. : ill. ; 24 cm |
| Authors | *Blattberg, Robert C., 1942- Getz, Gary, 1955- Thomas, Jacquelyn S., 1969- |
| Subjects | LCSH:Relationship marketing LCSH:Customer services -- Marketing All Subject Search LCSH:Customer relations LCSH:Customer loyalty |
| Notes | Includes index |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
|
675//B55 |
|
0875847641 |
|
|
|
7200201093 |
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