＜Books＞
Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor
| Edition | 3rd ed |
|---|---|
| Publisher | London : Kogan Page |
| Year | 2002 |
| Language | English |
| Size | xvi, 640 p. : ill. ; 25 cm |
| Authors | Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- |
| Subjects | Communication in marketing |
| Notes | Previous ed.: 1998 Includes bibliographical references and index |
TOC
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
|
675//Sm5 |
|
0749436697 |
|
|
|
7200200526 |
Hide details.
| Material Type | Books |
|---|---|
| Classification | DC:658.802 |
| ID | 1000208455 |
| ISBN | 0749436697 |
| NCID | BA5821822X |
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