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＜図書＞
Total relationship marketing / Evert Gummesson

版	2nd ed
出版者	Oxford ; Tokyo : Butterworth-Heinemann
出版年	2002
本文言語	英語
大きさ	xiii, 350 p. : ill. ; 25 cm
著者標目	*Gummesson, Evert, 1936-
件　名	LCSH:Relationship marketing LCSH:Marketing -- Management  全ての件名で検索
一般注記	Previous ed.: 1999 "Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm" Includes bibliographical references (p. [317]-337) and index

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