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＜図書＞
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
(Chartered Institute of Marketing)

出版者	Oxford : Butterworth Heinemann
出版年	2001
本文言語	英語
大きさ	xv, 293 p. [8] p. of col. plates : ill., port. ; 24cm
著者標目	De Chernatony, L. (Leslie) Chartered Institute of Marketing
件　名	Product management Brand name products Trademrks
一般注記	""Published in association with the Chartered Institute of Marketing"" Includes bibliographical references and index Butterworth-Heinemann marketing series

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