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Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne
(Monographs of the journal of consumer research / Deborah Roedder John, editor ; no. 1)

Publisher Chicago : University of Chicago Press
Year c2001
Language English
Size 209 p. : ill. (some col.) ; 23 cm
Authors *Luce, Mary Frances
Bettman, James R.
Payne, John W. (John William), 1947-
Subjects LCSH:Consumer behavior
LCSH:Risk-taking (Psychology)
LCSH:Consumers' preferences -- Econometric models  All Subject Search
Notes Bibliography: p. [182]-209
TOC

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書庫2F 図書 図書
675.2//J62//1
0226534332


5200254949

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Material Type Books
ID 1000207034
ISBN 0226534332
NCID BA5434152X

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