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＜図書＞
AMA educators' proceedings : efficiency and effectiveness in marketing. 1988 / editors, Gary Frazier... 〓et al.|. AMA winter educators' conference; marketing : a return to the broader dimensions / editors, Stanley Shapiro, A. H. Walle.
(Series / American Marketing Association ; no. 54)
(Proceedings series / American Marketing Association)

出版者	Chicago : American Marketing Association
出版年	1988
大きさ	336, 532 p : ill ; 28 cm.
著者標目	American Marketing Association Frazier, Gary Shapiro, Stanley Walle, A.H American Marketing Association. Educators' Conference AMA Winter Educators' Conference 1988 ; San Diego, CA
件　名	Marketing -- Congresses  全ての件名で検索 Marketing -- Congresses -- United States  全ての件名で検索 Business ethics -- Congresses  全ての件名で検索
一般注記	""1988 AMA Educators' Conference and is the title of this volume.....this proceedings....in San Francisco, August 7-10.""--p. x.

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