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＜図書＞
Advertising principles / Daniel Starch.
(A Century of marketing)

出版者	New York : Arno Press
出版年	1978 {c1927}
大きさ	xiv, 593 p. : ill. ; 21 cm.
著者標目	Starch, Daniel, 1883-
件　名	Advertising
一般注記	Reprint of the ed. published by A. W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising.

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