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＜図書＞
M. A. M. E., market and media evaluation; the AIA handbook of advertising to business, industry, government, and the professions / Editor in chief : Robert D. Schiller.

出版者	New York : Palgrave
出版年	{1969}
大きさ	xiii, 434 p. forms. 24 cm.
著者標目	Schiller, Robert D. Association of Industrial Advertisers
件　名	Advertising media planning Marketing
一般注記	Includes bibliographical references.

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