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＜図書＞
Marketing research and information systems; text and cases / {by} Robert D. Buzzell {and} Donald F. Cox with the assistance of Rex V. Brown.

出版者	New York : McGraw-Hill
出版年	{1969}
大きさ	xii, 788 p. illus. 23 cm.
著者標目	Buzzell, Robert D. (Robert Dow), 1933- Cox, Donald F. Brown, Rex V. Harvard University. Graduate School of Business Administration
件　名	Marketing -- Management  全ての件名で検索 Marketing research Management information systems
一般注記	Case material from the Harvard Graduate School of Business Administration. ＼ Includes bibliographical references.

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