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＜図書＞
Insights into consumer behavior / edited by Johan Arndt.

出版者	Boston : Allyn and Bacon
出版年	{1968}
大きさ	ix, 223 p. illus. 22 cm.
著者標目	Arndt, Johan Columbia Conference on Buyer Behavior (1st : 1967 : Columbia University)
件　名	Marketing research Consumer behavior
一般注記	Based on the First Annual Columbia Conference on Buyer Behavior, 1967. ＼ Includes bibliographical references.

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