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＜図書＞
Promotional decision making : practice and theory : a study in marketing management / {by} Patrick J. Robinson {and} David J. Luck.
(McGraw-Hill Marketing Science Institute series)

出版者	New York : McGraw-Hill
出版年	{1964}
大きさ	xxvi, 254 p. illus. 25 cm.
著者標目	Robinson, Patrick J. Luck, David Johnston
件　名	Marketing surveys Marketing research
一般注記	Bibliography: p. 235-244.

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