＜Books＞
Innovation in marketing, new perspectives for profit and growth
(McGraw-Hill series in marketing and advertising)
| Publisher | New York : McGraw-Hill |
|---|---|
| Year | 1962 |
| Size | 253 p. 21 cm. |
| Authors | Levitt, Theodore, 1925- |
| Subjects | Marketing |
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| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
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675//L57 |
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2005023419 |
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| Material Type | Books |
|---|---|
| Classification | DC:658.8 |
| ID | 1000029603 |
| NCID | BA08813119 |
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