＜Books＞
Successful television and radio advertising / {by} Gene F. Seehafer {and} Jack W. Laemmar.
(McGraw-Hill series in marketing and advertising)
| Publisher | New York : McGraw-Hill |
|---|---|
| Year | 1959 |
| Size | 648 p. illus. 24 cm. |
| Authors | Seehafer, Eugene Fred, 1921- Laemmar, Jack William, 1910- |
| Subjects | Radio advertising Television in advertising |
| Notes | Successor to the authors' Successful radio and television advertising, published in 1951. |
Hide book details.
| Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 書庫2F 図書 | 図書 |
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674.6//Se15 |
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2005023237 |
Hide details.
| Material Type | Books |
|---|---|
| Classification | DC:659.14 |
| ID | 1000029588 |
| NCID | BA28201931 |
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