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＜図書＞
Successful television and radio advertising / {by} Gene F. Seehafer {and} Jack W. Laemmar.
(McGraw-Hill series in marketing and advertising)

出版者	New York : McGraw-Hill
出版年	1959
大きさ	648 p. illus. 24 cm.
著者標目	Seehafer, Eugene Fred, 1921- Laemmar, Jack William, 1910-
件　名	Radio advertising Television in advertising
一般注記	Successor to the authors' Successful radio and television advertising, published in 1951.

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