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＜図書＞
Psychology in media strategy; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association / with contributions by Raymond A. Bauer {and others}
(Marketing research techniques series)

出版者	Chicago : American Marketing Association
出版年	{1966}
大きさ	104 p. facsim. 23 cm.
著者標目	Bogart, Leo Bauer, Raymond Augustine, 1916- American Marketing Association. Media Research Committee
件　名	Advertising -- Psychological aspects  全ての件名で検索 Advertising research
一般注記	Cover title. ＼ Bibliography: p. 99-104.

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