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＜図書＞
Advertising in America; the consumer view / {by} Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

出版者	Boston : Division of Research, Graduate School of Business Administration, Harvard University
出版年	1968
大きさ	xxvi, 473 p. 21 cm.
著者標目	Bauer, Raymond Augustine, 1916- Greyser, Stephen A. Kanter, Donald L. (Donald Lucky), 1925- Weilbacher, William M. American Association of Advertising Agencies Harvard University. Graduate School of Business Administration. Division of Research
件　名	Advertising -- Psychological aspects  全ての件名で検索 Consumers -- United States  全ての件名で検索
一般注記	""A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."" ＼ Bibliographical footnotes.

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