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＜図書＞
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
(Irwin/McGraw-Hill series in marketing)

版	5th ed
出版者	Boston, Mass. : McGraw-Hill/Irwin
出版年	c2001
本文言語	英語
大きさ	1 v. (various pasings) ; ill. (some col.) ; 29 cm
著者標目	Belch, George E. (George Eugene) Belch, Michael A.
件　名	Advertising Sales promotion Communication in marketing
一般注記	Includes bibliographical references and indexes

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