1 |
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
5th ed. - Boston, Mass. : McGraw-Hill/Irwin , c2001
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2 |
Marketing / Roger A. Kerin ... [et al.]
7th ed.. - Boston : McGraw-Hill/Irwin , c2003
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3 |
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
8th ed, International ed. - Boston, Mass. : Irwin/McGraw Hill , c2001
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4 |
Strategic marketing / David W. Cravens, Nigel F. Piercy
7th ed. - Boston, Mss. : Irwin/McGraw-Hill , c2003
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5 |
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
International ed:. - 2nd ed. - Boston : McGraw-Hill/Irwin , c2003
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6 |
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson
3rd ed. - Boston, Mass. : McGraw-Hill , 2003
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7 |
Contemporary advertising / William F. Arens
8th ed. - Boston : McGraw-Hill/Irwin , c2002
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8 |
Product management / Donald R. Lehmann, Russell S. Winer
4th ed. - Boston : McGraw-Hill/Irwin , c2005
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9 |
International marketing / Philip R. Cateora, John L. Graham
: business week ed,: international ed. - 10th ed. - Boston : Irwin/McGraw-Hill , c1999
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